When the client is there you should be very skilled, you have to give the explanation they’re expecting,” Lorie says. Lorie observes that Chinese consumers increasingly turned to on-line buying during necessary isolation – “From what I see in China, the massive winner is the Internet,” he says – and a similar development is emerging in Australia. Levy believes messaging is essential, pointing to the success of actress Jane Seymour’s US jewelry line, Open Hearts, following the Global Financial Crisis in 2008. Meanwhile, Lorie factors to the complacency of the diamond business as a lesson within the significance of future planning and investing in communication.
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