Nvidia Increases Graphics Card Prices

Nvidia is planning to increase graphics card prices by up to 30% after Samsung raised DRAM prices by 20%, according to Taiwan’s Economic Daily News. Samsung provides the memory chips used in Nvidia’s graphics cards. Unlike previous 2026 increases that mainly impacted high-end models, this round is expected to affect the entire Blackwell GPU lineup.

Price Increase Details

The reported figures reflect supplier-side prices, and the exact impact on retail prices remains unclear. Nvidia has not commented on the reported increases. If a full 30% increase is passed to retail, the RTX 5090, which reached about $5,000 earlier this year, could rise to approximately $6,500.

The RTX 5070, launched at $549 in February 2025 and now selling for about $650, could increase to around $850. This would not be the first Nvidia GPU price increase this year. In February, the RTX 5090 rose to about $5,000 and has remained at that level.

Memory Shortage Impact

The reported increase is linked to the ongoing memory shortage, which is expected to continue. Micron’s CEO has stated the RAM shortage may last through 2027 and begin easing in 2028. Valve recently indicated the memory crisis is worsening, and Microsoft has expressed concern about further price increases affecting its hardware.

For buyers considering a GPU or PC purchase amid these reported increases, practical considerations include monitoring current retail prices against estimates and considering purchasing a needed GPU sooner, as supplier prices are rising and the shortage is expected to persist into 2027.

Evaluating current-generation cards in stock at existing prices before increases reach retail is also a good idea. The shortage affects both system RAM and GPU memory, so full PC builds may face additional cost increases.

Uncertainty Surrounding the Price Increase

The reported price increases are based on the Economic Daily News and have not been confirmed by Nvidia. The exact retail impact, timing, and which Blackwell models will be affected first remain unknown. While the 20% Samsung DRAM increase is the stated trigger, it is unclear how much of the supplier-side increase Nvidia will pass on to card prices.

As the situation develops, buyers will need to keep a close eye on retail prices and adjust their purchasing decisions accordingly. The impact of the memory shortage on the GPU market is likely to be felt for some time, and Nvidia’s pricing strategy will be closely watched by consumers and industry observers alike.